Strategy
Clarifying capital markets objectives and narrative to align IR and communications with business strategy
We help companies build trust and long-term relationships with investors and key stakeholders through clear strategy, disciplined materials, and thoughtful engagement.

Begin with an introductory working session. We start with a focused discussion to assess your current program, priorities, and constraints.
Prepare for a substantive session. Ahead of the session, you’ll receive a brief note requesting context and relevant materials so we can make the conversation practical, informed, and immediately useful.
Trusted by leading companies

Write a description highlighting the functionality, benefits, and uniqueness of your feature. A couple of sentences here is just right.

Write a description highlighting the functionality, benefits, and uniqueness of your feature. A couple of sentences here is just right.

Write a description highlighting the functionality, benefits, and uniqueness of your feature. A couple of sentences here is just right.

Write a description highlighting the functionality, benefits, and uniqueness of your feature. A couple of sentences here is just right.
Clarifying capital markets objectives and narrative to align IR and communications with business strategy
Developing clear website and social content, public company regulatory disclosures, and marketing materials
Planning and executing thoughtful engagement with investors, media, and stakeholders aligned with strategy
Designing the tools, workflows, and governance that make IR and communications effective and repeatable
We start with a focused working session to understand your business, audience, and objectives.
Based on that discussion, we develop a clear scope of work and workback schedule to show you what exactly to expect and when.
We deliver. You receive drafts for feedback. We iterate quickly to finalize materials that accurately reflect your story and strategy.

Define capital markets objectives, messaging frameworks, investor targeting, and IR calendars to guide year-round execution and engagement.
Develop investor-ready presentations supporting capital raises, transactions, and strategic pivots, as well as ongoing investor engagement for publicly listed companies.
Lead the preparation of quarterly earnings materials, including scripts, slides, Q&A, and disclosure review, to ensure clear and consistent market communication.
Craft investment narratives and key messages to articulate growth strategy, differentiation, and long-term value creation.
Design and execute integrated communications plans aligning investor, media, digital, and stakeholder messaging.
Build and execute digital strategies across IR websites, social channels, and virtual events to increase investor visibility and engagement.
Develop investor-facing ESG narratives and content aligned with sustainability frameworks and disclosure expectations.
Lead communications for transactions and leadership transitions, including announcements, investor materials, and post-transaction communications.
These engagement options are designed around levels of coverage, from steady-state execution to full IR program leadership.
On-demand strategic investor relations and communications advisory for high-stakes situations that extend beyond internal capacity or experience.
Designed for public companies with an established IR strategy that need reliable, consistent execution to keep core investor relations activities running smoothly.
End-to-end investor relations leadership for companies building or formalizing their IR function without building a full internal IR role.

Held internal IR roles and supported both public and private companies at leading professional services firms, specializing in integrated communication strategies.

Capital markets and corporate development advisor focused on capital formation, strategic partnerships, and board-level advisory across energy, materials, and industrial technology sectors.
20+ years of experience supporting growth-stage and public companies through capital raising and investor engagement across private and public markets.
Led capital raising initiatives including early-stage financing, growth capital, and IPO preparation, with deep experience engaging retail and high-net-worth investors.
Advised boards and executive teams on capital markets positioning, investor readiness, governance, and long-term value creation.
Served in board leadership roles across renewable energy and circular economy ventures, providing oversight on governance, financing strategy, and stakeholder alignment.
Our engagements represent different levels of investor relations coverage and responsibility, not fixed sets of deliverables. Each tier reflects how much of the IR function we are effectively covering – from steady-state execution to full program leadership or situational support.
Each engagements is sized around a defined capacity, which is a combination of targeted outcomes and the time required to acheive them. This approach ensures an optimized level of support to meet your goals, priorities and business activity.
Lana Pisarenko personally leads all investor relations engagements and remains directly involved in strategy, messaging, and execution. Where additional expertise is helpful, she works selectively with trusted senior collaborators, including Abe Dyck, while maintaining clear accountability and continuity throughout the engagement.
As your program’s needs evolve, we can advise on external vendors and support vetting and coordination, ensuring any additional partners integrate seamlessly with existing teams and workflows.
That can work well for companies with an established IR function and experienced internal IR Lead. Our packages are designed for teams that need consistent senior judgment, coordination, and accountability without building a full internal IR role. The value comes from continuity, pattern recognition, and proactive management backed by senior-level expertise, not one-off support.
Effective IR supports valuation over time by improving understanding, credibility, and consistency with the investment community. Outcomes depend on strategy, execution, and broader market conditions. While IR does not control share price or market performance, strong IR reduces risk, improves perception quality, and supports long-term value creation.
Investor relations sits at the intersection of finance, strategy, disclosure, and communications. Unlike PR-led approaches, this work is grounded in capital markets expectations, regulatory considerations, and long-term investor relationships. We work closely with finance, legal, communications, and marketing teams to ensure accuracy, alignment, regulatory compliance of external messages, and credibility.